The RACGP community awareness campaign is aimed at improving the understanding of general practice in the community and enhancing the profile of RACGP members.
The campaign aims to highlight the value of general practice and the importance of education and learning gained through membership and association with the RACGP. The campaign comprises mainstream TV, cinema, digital and social media advertising.
The RACGP is committed to representing member interests and providing a strong voice for grassroots GPs by ensuring general practice maintains its position as the central pillar of an effective primary healthcare system. The campaign will increase awareness of the RACGP’s leadership and advocacy role for the profession and recognition of the RACGP and its members.