RACGP Community awareness campaign

The RACGP is committed to improving the understanding of general practice in the community and enhancing the profile of RACGP members.

The Your Specialist in Life campaign aims to highlight the value of general practice and the importance of education and learning gained through membership and association with the RACGP. The campaign comprises TV, radio, outdoor, digital and social media advertising.

Representing member interests and providing a strong voice for grassroots GPs is essential to the RACGP in ensuring general practice maintains its position as the central pillar of an effective primary healthcare system. The campaign will increase awareness of the RACGP’s leadership and advocacy role for the profession and recognition of the RACGP and its members.

For campaign support materials   

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